It all started with a simple question: "Why can't fashion be both stylish and kind to the planet?" Back in 2018, our founder, Jamie, was scrolling through social media when they stumbled upon a heartbreaking video about the environmental impact of fast fashion. That moment changed everything. Jamie, a lifelong sneaker enthusiast, realized their own closet was part of the problem—rows of trendy kicks made with materials that would outlive them by centuries.
After months of research (and yes, some failed prototypes), we launched our first collection in a tiny Brooklyn apartment. We’ll never forget the email from our first customer—a yoga instructor who wrote, "Finally, shoes that don’t make me choose between looking good and feeling good about my purchase." That feedback became our North Star.
Honestly? Sustainability shouldn’t be a luxury or an afterthought. We’re obsessed with proving that eco-conscious materials can outperform conventional ones—like our signature breathable linings that keep your feet cooler than traditional synthetics. But it’s not just about materials; it’s about mindset. Every shipment comes in 100% recycled packaging because, let’s be real, nobody needs another box collecting dust in their garage.
Remember that stiff, blister-inducing dress shoe you wore to your cousin’s wedding? Or the sneakers that fell apart after one rainy season? We’re here to end those compromises. Our team includes former podiatrists, marathon runners, and even a materials scientist who used to work at NASA (talk about over-engineered comfort!).
Last year, we calculated something pretty cool: collectively, our customers have kept over 12 tons of plastic out of landfills just by choosing our plant-based alternatives. That’s like recycling half a million water bottles—but way more fashionable.
We design for real life. That means testing samples on cobblestone streets, subway grates, and yes, even that one wonky step in our office building. Our best-selling style actually came from a customer’s suggestion—she wanted something "that could go from playground pickup to parent-teacher conferences without a wardrobe change." (You know who you are, Sarah from Portland—we owe you coffee!)
From the recycled ocean plastics in our soles to the vegan "leather" that even fooled Jamie’s fashion-editor friend, every detail tells a story. Because here’s the thing: when you slip on a pair of our shoes, you’re not just wearing footwear—you’re joining a movement of people who believe looking good and doing good aren’t mutually exclusive.
P.S. That NASA scientist we mentioned? She’s currently developing a compostable glitter for our holiday collection. Just saying.
